Every engagement we take on, we turn down at least two. Here's what we decline — so the fit is obvious before anyone signs anything.
Renting us by the hour without an outcome is a waste of our time and your money. We work to a defined result, not a weekly invoice ceiling. If you need seats to fill, there are cheaper shops.
What we do instead: Scope-a-project engagement with a fixed outcome.
RAG demos are cheap. Production AI that stays useful under drift, adversarial input, and cost pressure is not. We refuse to ship an AI feature we can't measure — because we've seen what that costs six months later.
What we do instead: Eval harness, failure-mode catalogue, and cost model up front.
Rewriting a working system because someone on your team is bored is a six-figure mistake. We'll tell you when the rewrite is genuinely the right call — and when it's a refactor wearing a big hat.
What we do instead: Targeted refactors and strangler-fig migrations.
Keyword stuffing and content farms aren't software, and they aren't a brand either. A marketing site should be fast, accessible, and shaped like the company it represents. The rest is content strategy, which is a different craft.
What we do instead: Marketing sites that are actually fast, accessible, and brand-shaped — like this one.
We pair with your team, we hand things over, and we leave the people who were there before us stronger than we found them. If your plan is to outsource the stack and fire the team, we're the wrong partner.
What we do instead: Embedded senior capacity with a defined off-ramp.
Weapons, gambling, dark-pattern growth hacks, anything that would embarrass us to tell our partners about — we pass. It's not a political stance; it's that good engineering takes conviction, and we can't fake that.
If you read this and still want to work with us, we're going to like you.